She has loved jewelry longer than she has had words for why.
The daughter of immigrant parents, raised in New Orleans, she learned the jewelry industry from the inside out — developing an eye, earning credentials, designing pieces people adored. She spent years building that understanding before she was ready to build something of her own.
What followed were seasons that tested everything she had. And somewhere in the middle of it all, she made a decision — deliberate and defiant — to stop shrinking.
What she built from that season is a brand that knows what it means to start over, choose yourself, and refuse to stay small. If any part of that sounds familiar — this story is for you.
MEET THE TEAM
We are a Latin & women-owned business with a small & mighty team!
Meet Greg, CMO
Greg brings award-winning marketing expertise to Cristy Cali, helping the brand grow from beloved New Orleans designer to nationally recognized jewelry destination. With experience working alongside Fortune 100 companies and major brands, he focuses on strategies that drive real results—not just vanity metrics.
Whether it's scaling revenue, expanding into new markets, or building authentic connections through storytelling, Greg's approach ensures every campaign reflects the artistry and heart behind Cristy Cali. He's passionate about mentoring emerging talent and creating marketing that honors both the craft and the community we serve.
Fatima
Operations Manager
Originally from El Salvador and a proud mom of three, Fatima has been a vital part of the Cristy Cali family since 2017. As our Operations Manager, she makes sure every order is packed with care and that our inventory flows as smoothly as a second line parade.
Fatima takes immense pride in her work, and nothing lights her up more than seeing customers share photos of their Cristy Cali jewelry out in the wild. Her heart is woven into every package that leaves our studio — a true behind-the-scenes gem!
Sol
Sales Manager & Jewelry Maker
Born and raised in New Orleans from Nicaraguan parents Sol is fluent in Spanish and has been part of the Cristy Cali family since 2019. Many customers remember her from our Magazine Street shop, where her welcoming presence made a lasting impression. After the store closed in 2021, she transitioned into a customer service and sales role, building meaningful relationships with our clients.
She also helps handcraft our jewelry, bringing even more love into each piece. Sol enjoys the flexibility of working both from home and in the showroom, allowing her to stay closely connected to her family — and to the heart of our brand.
Diana
Retail Operations Coordinator
Diana keeps our operations running with heart and precision. From managing the showroom and fulfilling orders to supporting events and assisting customers, she ensures every experience feels personal and intentional. A devoted mother, she brings the same warmth and care to our team as she does to her family. Organized, solution-oriented, and naturally friendly, Diana adds structure and joy to everything she touches.
She loves wearing pieces from our Crescent City collection and values this role for the balance it gives her to prioritize what matters most—family.
Amelia
Amelia brings a creative eye and strategic mindset to Cristy Cali's digital presence. With a degree in Textile Science, Apparel Design, and Merchandising from Louisiana State University, she understands the intersection of artistry and commerce that makes jewelry storytelling so powerful.
Her experience growing brand awareness through authentic content and visual narratives helps connect our community with the craftsmanship and New Orleans spirit behind every piece. From capturing the sparkle of a new design to building relationships with our customers online, Amelia ensures our digital presence feels as genuine and captivating as the jewelry itself.
Jessica
Director of Memberships
Jessica wears many hats—and wears them with heart. As our Director of Memberships, she leads the Cali Krewe membership program with grace, guiding applicants through every step and helping them feel right at home. She also plays a key role behind the scenes of our virtual trunk shows and jewelry production, keeping things moving with her trademark determination and care.
A natural storyteller with a warm spirit, Jessica fills every room with laughter and love. She's proudly known for her Onyx Diamond Cali Amulet Necklace, but to us, she’s the real gem.
Simon
Director of Marketing & E-Commerce
Hailing from the majestic lands of Denmark, Simon brings a global perspective and a sharp digital edge to our team. Since joining Cristy Cali, he’s developed a deep appreciation for the magic and rhythm of New Orleans — a city that now holds a special place in his heart.
Simon leads our marketing efforts with strategy and flair, creating captivating digital ads and managing our email and SMS campaigns to keep our community inspired and in the loop. With his finger always on the pulse of evolving trends, he makes sure Cristy Cali shines online as brightly as our jewelry does in person
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Q&A
WHY PURPLE?
Purple is the highest vibrational color of forgiveness and self-love.
