Meet Michela, Our Digital Brand Manager!

Ladies and gentlemen,

I'm very excited to introduce Miss Michela Castellana to our marketing team. She is a Texas native with a beautiful charisma and energy. We're very blessed to have her join our growing family. We met in August while I was interviewing candidates for the store's staff, but I felt she would be a great fit for our marketing department. Her experience demonstrates she understands the importance of customer relations and how to emit our appreciation through digital media. 

Michela is really excited to get started, and even more excited to meet you in person when we finally open our storefront doors. She wants to highlight YOU, who you are, where you're from and what you love about CC jewelry, on our digital media outlets.

Very soon, Michela will be launching her own blog on my website titled Michela's Minute to talk briefly about exciting upcoming events, collaborations, projects and anything exciting you should know about. She will also be writing some email campaigns to keep you updated on new developments or interesting information.

Please welcome Michela by leaving a comment on this post! We'd love to hear from you! And thank you for supporting small businesses in New Orleans - you're helping us grow and support our family. We truly appreciate you!!!  

✌️💜,

Favorite quote?

“Who are you to judge the life I live? I know I'm not perfect, and I don't live to be – but before you start pointing fingers, make sure your hands are clean.” ― Bob Marley

Where do you live?

New Orleans, LGD

Any pets?

Nope

Fun or goofy fact?

I’m a vegetarian

Chocolate or vanilla? Or both?

Vanilla, preferably with rainbow sprinkles

Zodiac sign

Leo

Spirit animal

Lion; pairs with my sign obviously, but I strive to be someone of strength, courage, and persistence, and I feel this majestic animal portrays just that

Favorite New Orleans restaurant

Venezia

Favorite color

Teal

What have you been up to?

Before moving to Louisiana, I was raised in Austin, Texas, graduated from Texas State University. I spent the beginning of my career working in the craft beer industry, with a focus on marketing and business development. If you do what you love, you’ll never work a day in your life! And boy did I love my work. I cherished working to create events and sponsorships, teaching others about the craft beer movement and traveling throughout the state of Texas.

What brought you to New Orleans?

I moved to New Orleans in 2016, ever the hopeless romantic, for love. I stayed for the culture, the community and a few genuine souls that I’ve met along the way. While it was a tough transition and I contemplated returning to Austin when things got rough, I decided that I could provide a service to businesses in Southeast Louisiana for those lacking the expertise, and I started my own marketing and business consulting firm.

What's your job and why do you love it?

I met Cristy Cali in August 2019 and we instantly clicked – two kindred souls with similar upbringings and a passion for business. I joined the team as the Digital Brand Manager, focusing my time on digital marketing, aspects like social media and email campaigns, blog posts, website development and maintenance, and community events. My favorite thing about what I do in general is seeing businesses grow and flourish with my help. I love working with Cristy because I believe in our product and her mission! I also really enjoy being surrounded by an amazing and hard-working team working towards the same goal.

I intend to share my passion for growth at this pivotal moment in Cristy Cali history – the opening of the new storefront! This is a huge step for Cristy, and I am so honored for the opportunity to be involved. What I look forward to the most in the chance to meet & interact with our customers in-person while sharing the positive love and energy we put into our work. The store opening allows us to create and host new events and activities within the store and our community. We can’t wait to meet y’all!

Be on the lookout for my blog posts coming soon where I’ll share more about myself, my favorite pieces from the Cristy Cali Jewelry line, upcoming events and more!

Until then,